JULAHA was foreseen after Clarisse Beddig met Himadri Ghosh in Ahmedabad in August 2006. Himadri Ghosh was then leaving the National Institute of Design (NID) to set up a design studio and work as a consultant in sustainable development. Field work started in Varanasi during the summer 2007 with the assessment of the weavers’ needs. JULAHA’s objectives were then defined and part of the human resources necessary to their satisfaction involved.


Clarisse Beddig, fashion designer and entrepreneur, graduated in Political Economy at the University of Geneva to then study fashion at the famous Parisian Studio Berçot. She perfected her skills at Thierry Mugler and Martine Sitbon, and launched her first brand in the late 1980s to become an indispensable player of the clubwear scene through the participation in international fairs and a worldwide distribution. Strong of this experience, she decides to focus on luxury lingerie. The originality of her style, marked by rare textures, and by her care for details and exquisite craftsmanship, promptly convince renowned houses such as Barneys in the US and Japan, and Harvey Nichols in the UK. Her interest in India, country which she discovered in the early eighties on the occasion of successive stays, impelled her to start a master in Asian studies at the University of Geneva in 2005. Her passion for textiles and for craftsmanship of exception drives her naturally to handloom, of which India is an unequaled bastion. Her will to contribute to the endurance of millenary traditions, by ensuring at the same time decent living conditions for the weavers, led to the formation of JULAHA, which she heads today while offering her services as consultant in fashion and textile design.


Laurence Cuny, specialist in international law, was trained at the Graduate Institute of International Studies (HEI) in Geneva, where she then taught international public law as assistant. After successful experiences in programme management and communication, respectively for a human rights NGO (World Organisation against Torture - OMCT) and for the Office of the High Commissioner for Human Rights, she is today consultant for the latter organisation and also for the European Community, within the context of the European Instrument for Democracy and Human Rights (EIDHR), as well as for NGOs active in development and human rights. Stemming from a Lyon and Barcelona textile family tradition, her collaboration with JULAHA is an opportunity to pursue the custom, and to contribute to the revival of handloom, and to the development of the know-how and knowledge of the weavers, whom she notably met on the occasion of a stay in Varanasi. Laurence Cuny puts her skills in the matter of intellectual property at the service of JULAHA, in order to develop and protect the exceptional traditional heritage carried forward by handloom.


Carlo Moï, entrepreneur, started an apprenticeship of hairdresser in Geneva, a family tradition since five generations, at the age of 16. Trainings with major names of the profession followed, notably with Dessange in Paris, Longueras in Barcelona and Hair Space in New York. He sets up his own Geneva salon in 1984 and participates in TV shows, radio talks and numerous other events. He changes dimension in 1986 and opens a two floor space, in partnership with his sister and her husband, including an art gallery for all forms of expression, a hairdressing corner and a photography studio. He actively manages the place and get involved in the organization of the exhibitions. Painters, sculptors and photographers exhibit with success, notably Ousmane Guèye (France, Senegal) and Louise Maisons (France). He returns to his original profession in 1998 as free-lancer. Since always interested in textile world, as his Italian origins may have suggested, and also in issues of society and equity, he is currently JULAHA’s commercial partner.


Marie-Claire Zaugg interrupted her studies in psychology to dedicate herself to handloom. Trained by Patti Zopetti, one of the American figures of the craft, she works with high end designers and produces made-to-order fabrics. She then becomes coordinator in an international business school (IMEDE), to pursue her professional career as an assistant in research in the educational domain. She is today consultant in relational counseling, and also works benevolently since ten years for a humanitarian organization, aiming at suppressing child work in Bolivia through the development of local crafts and agriculture. Still inhabited by her passion for handloom, she also brings a concrete support to JULAHA by keeping the books of the association and promoting the production of the weavers.